Super-Networking Blog

Google just recently updated their “Quality Score” system for their adwords system. So if you buy keyword searches from Google you can now see how they rank it. The better the ranking in their system the less you have to pay per click to advertise with them. I have seen a lot of people talking that a CPC of $0.03 - $0.05 with a new rating of poor could jump to $1.00 per click.

Google’s Official Statement here.

I am not going to go into all the details on this since I am not a marketing guy but what I want to know is how can I help the quality score. Up front google tells you it has to do with your words matching your landing page content and all the marketing stuff but also it is affected my “customer experience”. What affects that, and how is it rated?

How much does downtime affect your quality score and how long does that downtime stay in your rating? How much does load times affect your score? Do they factor in if you are using a CDN or if it is all based out of your home network. I would like to see more details on what a network team can do to improve “customer experience” in Google’s eyes.

If anyone has details on this topic please post to this thread, I will update will info I find out in the future.